"Imagine that you're a family turning up in the hospital at nighttime where there's nobody around to ask. You don't understand the signage. The hospital wards have got very weird names; some of them named after lovely, fancy castles in Scotland, which doesn't mean anything to you. It's one more way to try and make it less scary and less stressful, and we need to do that as much as we can."

"Waymap changes how visitors experience Lord's. The ability to navigate a complex, historic venue independently — finding your seat, your stand, the facilities you need — makes a real difference to the matchday experience. Intelligent navigation that works for everyone is something we're glad to offer.”